Processes (or have them set up) to build the master models. To quickly Mobile Phone Number create value, I recommend starting with a Customer → Transaction → Event framework. This framework creates Mobile Phone Number the 3 most important objects from your source data. The image below shows what this type of modeling looks like. Customer →Transaction →Event framework Customers: table of your customers with the Mobile Phone Number possibility to quickly add new fields. Transactions: join key, i.e. establishing the relationship, from the customer table to the customer transaction history, including product returns from an e-commerce company, Mobile Phone Number for example. Events: any event you follow from any customer.
If your organization is a marketplace or has different corporate Mobile Phone Number identities, you can change these master data models to follow what makes sense. For example, for a Mobile Phone Number 'two-sided' marketplace like and Marktplaats, you might have tables for sellers and buyers as Mobile Phone Number well as different entities. For a B2B business, you Mobile Phone Number probably have several accounts and contact entities in Mobile Phone Number the hierarchy. Tools for data collection and transformation.
There are different ways to collect data and to make the Mobile Phone Number data warehouse usable. Making it usable is called data transformation. In most cases, I advise the analytics team to opt for an open source-based solution. In recent years, open source Mobile Phone Number tools for creating the modern customer data stack / CDP have made data management and maintenance easier and easier while significantly reducing costs. Basic knowledge Mobile Phone Number of data modeling is useful Creating a customer data model is one of the 5 foundations of a modern data stack.