The first minutes after expressing your willingness to contact is crucial for the success of the transaction. Here the chance of closing the sale is as much as x greater than after minutes. I must admit that when analyzing the results I wondered if it wasn't a mistake but analyzing the topic confirmed my belief that the claim is justified. lead response time HBR You can see the study in its entirety on the Inside Sales blog. What is the scale of the problem? Inspired by the results of the HBR research we decided to explore the subject and examine the situation on our home market.
We have chosen an industry in which the CAC is very high rates per click in Google Ads reach PLN . We selected leading developers from page of the Google search engine and sent them an inquiryan whatsapp mobile number list apartment in Warsaw. Please contact me urgently. Then we measured the response time. The results of the study despite the thesis about the reaction time deviating from the ideal surprised us as much as the results of the HBR tests. Half of the surveyed companies did not respond to the inquiry at all. The average contact time from the remaining companies was as much as . hours. This is a poor result considering the industry in which the customer value reaches millions.
You can see the full study in the post How developers waste money on advertising We did similar research in the automotive industry in Poland where we examined almost car showrooms which only confirmed the thesis about the poor condition of LRT among Polish companies operating in digital. The average response time was over hours. How to measure and improve Lead Response Time in your company? Finally something you've been waiting for i.e. instructions on how to measure and optimize LRT. And here the question arises how to approach the model minutes? . Examine the LRT.