Consumers expect to shop equally across all touch points, whether in the comfort of their home or on-site. They want to be consistent and comfortable wherever they go. Retailers used to have internal and operational differences that don't matter to consumers nor should they. Customers don't want to hear that they can't return a product they bought online at the store because it's a different department. Inventory systems can't communicate with each other. These customers may not come back. Hybrid retail experience the retail of the future will impress with innovative Omni channel concepts. New technologies are entering the retail industry. New concepts such as augmented reality can take customer experience to a new level and provide added value.
For example, customers can visualize desired products whatsapp mobile number list at home in advance or use mirrors in stores to virtually try on clothing and cosmetics. Another example is the link of a local store to a smart warehouse where customers can, for example, select eyeglasses on a tablet and then simply click to place an order to try them on on the spot. These are picked up by robots within minutes from an adjacent warehouse and tried on and purchased directly on site. The benefit to customers is that they can choose from an almost endless selection in online stores, don't waste time and save themselves on possible returns.
With such an innovative shopping and logistics concept, the retailer ensures a convenient experience that combines the advantages of online commerce with those of offline business. Digital and localized shopping perhaps the best-known and most important innovation in recent years has been buy online and pick up in store. It is said that nearly four brands in the world have provided more or less similar concepts by this year. At first this was an operational challenge for many retailers but it was worth it and will continue to be. These types of transactions are often classified by analysts as e-commerce. But that's not quite true.