This article is a product experience analysis report of QQ Music APP, which mainly includes five points: market background and demand, user model analysis, product overview, function structure and function optimization, and operation and promotion analysis. Experience environment: Overview of the article framework: 01 Market Background and Demand 1.1 Development of the music market Since 2015, personal Internet applications in my country have developed rapidly, online entertainment applications have developed steadily, and high-quality IP has driven the rapid growth of entertainment applications. Factors such as the popularity of smartphones, the increase in the scale of China's mobile Internet users, and the reduction of data tariffs have jointly promoted the
penetration of China's online music industry to users of all ages. Among all Internet applications, online music has become the fifth largest Internet application after instant messaging, search engines, online news and online video, and is an important type phone number list of application used by netizens on a daily basis. As the country strengthens the supervision of music copyright, along with the behavior of service providers paying copyright fees and the gradual formation of users' willingness to pay, the online music industry will gradually usher in a period of healthy development. Several major music platforms such as QQ Music, Kugou Music, Kuwo Music, and NetEase Cloud Music under China New Music Group have established licensing cooperation mechanisms.
From the perspective of future development, due to the large-scale growth of smartphone users, the increase of high-quality music subscription services, and the migration of related music fans to genuine music services, in the future, streaming media revenue will soon exceed download service revenue and become the leading source of digital music. main source of income. At present, in the online music market, although some users have already paid for music, and users' payment habits are gradually being formed, the development of users' payment habits is