User Growth (UG), the concept of which came from the United States like "growth hacking", will eventually become the standard of major Internet companies in terms of trends. The executive email list actual situation, of course, depends on the changes in the position. At present, there are relatively few full-time UG people, and many job postings for user growth are not described properly. Naturally, there is no standard for understanding the concept of UG. What I describe below is only some experience summed up in actual projects. In executive email list the future, I will also share some related views in combination with several growth books I am currently reading.
First of all, let’s talk about fission growth. To a certain extent, its essence is user growth advocated by growth hackers. But in the current situation where WeChat strictly controls executive email list communication and jumping, if you still go to the Moments like a WeChat business, that way will not only make other users feel disgusted, but also will not bring much real user traffic in the end. Positive and positive executive email list growth should allow users to share "voluntary", to achieve "voluntary" sharing, it must satisfy "K (driving force coefficient) is greater than 1, that is, the service value is greater than the behavior of paying.
In fact, user growth It is not just a literal understanding of growing users, although this is indeed the most important core value.Having said so much, how exactly should we do user executive email list growth? The following is a description of a practical project. 1. Identify campaign goals, or business goals Determining goals is not just an operational activity that needs to be done, other projects or functional modules also need to be executive email list considered. Without a goal, the next plan and work is actually like a ship that has lost its course at sea without direction. Of course, this goal is not simply to say how much DAU needs to be achieved, or how much GMV.