With the continuous integration of the Internet into our lives, online customer acquisition is becoming more and more important for all walks of life. Especially for the education and training industry, word-of-mouth marketing is very important. If we can take advantage of the advantages of rapid online communication and spread good word-of-mouth on a wider scale, we can achieve lower cost and more efficient enrollment.
In addition to high-quality course content, good customer service is also very important for the formation of a good reputation. In order to retain users, the community has become an important tool for education and training institutions. Through the community, you can reach users at any time and directly, interact with users, and receive immediate feedback from users, which is of great help in improving user experience.
Moreover, through an active community, people with common learning goals and consumption preferences can be gathered. Whether it is to promote repurchase or to carry out fission transmission, the effect is better than directly advertising country email list to all new and old users without distinction.
Therefore, build their own online education platforms through technical service providers such as Makers and Craftsmen, especially knowledge store platforms such as public accounts and mini programs based on the WeChat ecosystem, and rely on high-quality courses + communities to accumulate private domain traffic, and then use it in the interoperability. The fission spread within the WeChat social circle has become an essential weapon for educational and training institutions to achieve sustainable growth.
However, once a community does not operate well, it can easily become dead and lose our original intention of retaining users through the community and doing good word-of-mouth marketing. At this time, we can do a good job in community promotion through the following six steps.