Native advertising definitely gained the attention of the advertising sector when the big media began to bet on this format. The New York Times is one of them. For a few years you can find Paid Posts , or paid advertisements, on the newspaper's website .
In 2014, the producers of the television series Orange is The New Black commissioned an extensive article from The New York Times in which the many Clipping Path Service difficulties faced by women in the prison system were addressed. A very complete report was published by the newspaper, including videos and audio files. The article, in fact, was an advertisement paid for by the producers of the series, set in a female prison. In this way, they called the attention of the public to think about the central content of the series from a news linked to one of the largest media outlets in the world.
Among the large media outlets that chose to bet on native advertising is the BBC. The company has a kind of mural on its website that works as its advertising space. In this way, if the user is interested in any of the ads, they click on it and are redirected to another link (still within the BBC's domain), where they have access to the advertising content. Therefore, the advertising company generates a link of association with the medium in which it promotes its brand, which guarantees respectability before the public once it is associated with one of the most revered newspapers in the world.