Q: Makes sense. I think I told you a little bit about why, and I thought it was interesting. Why 35-60 women? A: Age is to blame for income — that's a big assumption, but that's what I believe. Again, spending $22 plus shipping, accessories, etc. to keep your beer cold is certainly a consumable income type purchase. That's the age part of it. The female part of it is kind of funny. One of the main reasons I think is because women naturally tend to buy things online and we are basically
confined to direct consumers. Second, it's fax number list a good gift item. What happens is they come in and buy one for themselves, one for their husbands, or one for themselves and one for their boyfriend or son. In fact, the average purchase is just over 2 units per order. FREE BONUS DOWNLOADS: Get this valuable resource of 29 Growth Hacking Quick Wins that you can use to grow your user base (even without a marketing budget)! Click here to download now for free. We've helped Fortune 500 companies, venture-backed startups, and companies like yours grow revenue faster . get a free consultation Q: Another aspect that I think is important to talk
about is the problem of people seeing something working and when they start tearing away from you, what can you do? how do you deal with it? A: Frankly, I'm having a hard time dealing with it — not legally, but emotionally. Create something that didn't exist before and put everything in there. You bleed, you sweat, and you have all the tears and all the hardships. Once there, dozens of other people literally copy and rip it off. Legally speaking, it depends on what you have in your intellectual property. It has five patents pending, one of which is nearing completion. The reality of it a lot depends on the ability you spend protecting and defending yourself. We will be very aggressive in defending and protecting the second of these five patents we built. The hard part is that until you do that, there's nothing you can do. You can protect your trademark.