Now advertisers can separate bids for tablets from mobiles and desktops. Improved campaigns and their modifiers have been a boon to SEM. Of course, astute paid search professionals had been using geo-targeting techniques for quite some time. However, these helpful tools have simplified the breakdown of audiences by time, device, and geography to help us find the best prospects whenever and wherever they're looking. They have also opened up a whole new world of possibilities for advertisers to target prospects. Now we can target mobiles in transit-heavy neighborhoods as prospects make their morning commutes.
Hours later, we can target them on their computers, as prospects work at their devices all day in their city's business district. And we image masking service can even target tablet leads as they browse last minute bedtime before calling it a night in residential zip codes. “Nearby” searches have grown more than 34x since 2011, and these high-intent queries represent a potentially huge windfall for your business if you know how to put the power of geo to work for you. Advertising Continue reading below Location targeting and five local search tips to use today When it comes to geo, I've found some really useful tactics for working with my clients.
I recommend these best practices for finding more leads, more conversions, and more revenue, especially for local search: 1. Get multi-dimensional Depending on your business/target audience, consider practicing campaigns optimized by combining geographic modifiers with demographic modifiers such as age, income, and family composition. For example, the best leads for a toy retailer on a Saturday night are partying in the nightclub district? In fact, they're probably having a quiet evening at home among the residential zip codes in your target city. A simpler example: the best lunch spots in town are often served well by raising their mobile bids as the clock gets closer to noon.